LunaMoon · from the start of my management to today
+50%growth on TikTok
Travelers With Cause · one year of management
* Social metrics are presented as account performance during the periods I managed them.
BEFORE · LUNAMOON22.7K followersassets/lunamoon-instagram-before.jpg
Instagram · start of management
AFTER · LUNAMOON48.2K followersassets/lunamoon-instagram-after.jpg
Instagram · present
SELECTED WORK
Different projects. One consistent way of working.
A selection of projects where I have worked across strategy, content, community, and growth.
TRAVEL / BRAND SYSTEM
ROBERTA CON MALETAfeed-Roberta.jpg
ALEX DE NÓMADAfeed-Alex.jpg
EXP
CASE 01 · END-TO-END STRATEGY
Exploria Travel Group
I worked across three travel brands and adapted the same methodology to different audiences, tones, and business goals.
ROLEContent Creator Strategist & Community Manager
FOCUSStrategy · Production · Community · Customer journey
RESULTSPublic work, metrics, and implemented improvements
LUNAMOON · BEYOND SOCIAL MEDIA
What happens after the content?
Working daily with the community and leads helped me identify friction points that another reel would not solve.
01
Less friction
Remove unnecessary steps to access the catalog and make the user journey clearer.
02
More trust
Use photos and videos from real travelers to make the experience feel more human.
03
Another entry point
Add WhatsApp for people who still have questions and are not ready to request a quote.
04
Answer questions
FAQs about payments, timing, packages, and experiences, while clarifying that requesting a quote is free.
05
Help people choose
Guidance or a quiz for travelers who want an experience but have not decided on a destination yet.
06
Speak like the customer
Expand the form from “honeymoon” to “couples trip” and make the message feel less robotic.
From proposal to implementation
My proposals helped prompt the creation of a new website built around user experience and the full customer journey, along with new initiatives for loyalty, partnerships, and post-purchase feedback.
TRAVELERS WITH CAUSE × VIVE MAR
Experience the product to understand it.
In 2026, I spent one week volunteering in sea turtle and marine-life conservation in Puerto Escondido.
Nest cleaningNight monitoringSea turtle releasesActivities with travelers
My role: initial concept, brand mark, typography, color palette, catalog, stories, carousels, reels, and launch strategy. The sales team designed the itineraries.
CASE 02 · FUTURUM
When content fuels the sales process.
As a Digital Marketing Strategist, I worked on content and inbound marketing to guide students from first discovering Futurum through conversion.
Two collaborations and two different ways of joining the creative process.
ROBERTA CON MALETA
Editing + creative support
Since March 2026, I have turned photos, videos, and audio into finished pieces that fit Roberta’s style. I also propose concepts when there is room to do so.
“Magaly can take a business objective, turn it into a clear strategy, and carry it through execution without losing attention to detail.”
Diana GuzmánMarketing Manager · Exploria
HOW I WORK
My work doesn’t start when I open the editor.
The final piece comes from a cycle that starts with goals and ends with what we learn.
01
BEFORE CREATING
Find the story worth telling.
I look at conversations, audience needs, brand goals, and opportunities that haven’t been fully explored yet.
ResearchBenchmarkInsights
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CONTENT / SOCIAL / STRATEGY
ABOUT ME
Creative in how I think. Strategic in how I decide. Resourceful in how I execute.
I’m Magaly Carapia, a Content & Social Media Strategist with a bachelor’s degree in Marketing. My experience spans travel, education, creators, and family projects, working across both strategy and execution.
I like to start by understanding what a brand wants to achieve, finding the right idea, and turning it into something people actually want to engage with. Travel, new cultures, nature, and storytelling are some of my biggest sources of inspiration.
For me, luxury is in the details. And that applies just as much to a travel experience as it does to fifteen seconds of content.
DG
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